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The following terms used in our privacy policy are defined in Article 4 of the GDPR. This is only an excerpt from Article 4 of the GDPR. You can view all definitions in the GDPR (available here).
Personal data (Art. 4 No. 1 GDPR)
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.
Processing (Art. 4 No. 2 GDPR)
Processing refers to any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or otherwise making available, alignment or combination, restriction, erasure, or destruction.
Pseudonymization (Art. 4 No. 5 GDPR)
Pseudonymization involves processing personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
Controller (Art. 4 No. 7 GDPR)
The controller is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
In connection with the use of Google Ads, we also use the "Google Remarketing" application. This makes it possible, based on existing information (see below for information gathering), to show users of our website another ad (on a different website) when they continue browsing the internet. The information is collected using cookies that Google sets in your browser and which record and pseudonymize your usage behavior when you visit various websites. According to Google, the data collected in the context of remarketing is not merged with personal data that may be stored by Google. We only use Google remarketing if you have given us your express consent to do so via our consent tool (Art. 6 (1) (a) GDPR). Data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. The transfer of data to this third country is justified in this case under Articles 44 and 45 GDPR, as Google isan active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA, in which the level of data protection for certified companies in the USA is declared adequate ("adequacy decision"). You can revoke your consent at any time by clicking on the "Revoke/Change Privacy Settings" button located in the footer of our website. Furthermore, we would like to point out that you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.
In connection with the use of Google Ads, we also use the "Google Conversion Linker" application. This supports click data measurement in order to effectively track conversions (conversions are recorded when an ad is interacted with and a predefined action is performed). In this respect, user activities are assigned to the corresponding Google Ads campaigns, which enables more precise measurement of success (measurement of conversions); for us, this means that we can identify the circumstances and extent of the "conversion" that has taken place for the user in more detail. This service uses a cookie for this purpose. Further information about the service is available here:https://support.google.com/tagmanager/answer/7549390?hl=de. We only use Google Conversion Linker if you have given us your express consent to do so via our consent tool (Art. 6 (1) (a) GDPR). Data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. The transfer of data to this third country is justified in this case under Articles 44 and 45 GDPR, as Google isan active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA, in which the level of data protection for certified companies in the USA is declared to be adequate ("adequacy decision"). You can revoke your consent at any time by clicking on the "Revoke/Change Privacy Settings" button located in the footer of our website. Furthermore, we would like to point out that you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.
In addition to or in connection with the Google services specifically mentioned in this privacy policy, we also use Google Tag Manager. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, legal notice:https://www.google.de/intl/de/contact/impressum.html. The parent company of this Ireland-based company is: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Privacy policy:https://policies.google.com/privacy. Tag Manager is used to manage so-called website tags. These tags are used to integrate other services into our online offering in a technically clean manner, allowing us to manage them via a common interface. Tag Manager itself implements these other services but is not further involved in their data processing. For information on what to consider regarding the data processing of these other services, please refer to our explanations in the course of this privacy policy regarding the specific services. According to Google, Tag Manager does not process IP addresses or other user-specific identifiers, seehttps://support.google.com/tagmanager/answer/9323295?hl=de. However, data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. Data transfer to this third country is permitted under Articles 44 and 45 of the GDPR, as Google isan active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA, which declares the level of data protection for certified companies in the USA to be adequate ("adequacy decision"). We use Google Tag Manager on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR, in this case to be able to integrate and manage services in a technically clean manner.
We embed the Meta Pixel on our website as a so-called tracking pixel (a tracking pixel—also known as a counting pixel—is a small graphic that is automatically reloaded when a website is accessed, enabling user behavior to be tracked) from Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland, legal notice:https://www.facebook.com/terms(formerly "Facebook"). The data policy can be accessed here:https://www.facebook.com/about/privacy. The parent company of this Ireland-based company is: Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA (hereinafter referred to as "Meta"). When using the Meta Pixel, a data connection to Meta is established, so it cannot be ruled out that your data (at least personal data when using the website for informational purposes only) may also be processed in the USA. Data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. The transfer of data to this third country is permitted in this case under Articles 44 and 45 of the GDPR, as Meta isan active participant in the Data Privacy Framework. This is a data protection agreement between the EU and the USA, in which the level of data protection for certified companies in the USA is declared to be adequate ("adequacy decision"). Cookies are also used through the application. We only use the Meta Pixel if you have given us your express consent to do so via our consent tool (Article 6(1)(a) GDPR). If you have given your consent and the storage of cookies in your browser is not blocked, the Meta Pixel enables us to measure the effectiveness of our advertising in the form of conversions (conversions are recorded when an ad is interacted with and a predefined action is performed). With the Meta Pixel, it is also possible that you, as a user of our website, will see advertisements from us (ads) within the social media platforms Facebook and/or Instagram. Through the Meta Custom Audiences service, interest-based advertisements are only displayed to users who are interested in our offerings (e.g., as indicated by the fact that a user has already visited our website) or who have other characteristics, such as an interest in certain products or services. A direct connection to the Meta server is established when you visit our website. We have no influence on the data collected, the scope of the collection, the purpose and the processing operations, or the deletion and storage periods. Assignment to an existing Facebook or Instagram profile cannot be ruled out. You can revoke your consent at any time by clicking on the "Revoke/Change privacy settings" button located in the footer of our website. Furthermore , we would like to point out that you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.